About RuvaAfricWear
The
RuvaAfricWear clothing line is a hybrid between western and African
styles with its emphasis on everyday functional clothing with added
African flair. RuvaAfricWear allows people to embrace and celebrate
African history and heritage through fashion.
The brand; an online retailer found in 2015 known for specially curated
African art and fashion pieces rolls out a collection nesting largely on
African inspired aesthetics on modern styles.
Speaking on the inspiration behind the brand name the creative director Sylvester Ndhlovu reveals; “We
chose Ruva or “Flower” because it symbolizes beauty, passion, humility,
lasting friendship, compassion, fascination, thankfulness, royalty, and
many others positive symbolisms we associate with Africa and our brand.
On Pulse's Chuey Chu’s selection as an African brand ambassador for Ruva "The
photoshoot with Chuey was dope! We have had celebrities here in the USA
wear RuvaAfricWear clothing, but to have Chuey wear our clothing it was
refreshing and sort of a validation that the brand has made it. We have
been building brand recognition in the USA and to have Chuey
collaborate with us it will help us expand our market to Nigeria and the
African continent.
I have seen
Chuey’s growth from his early foray into the entertainment sphere
predating his return to Lagos, so working together on this collaboration
was unreal and a proud moment for both of us. You always want to see
your brother at the top, but to be at the top together is fantastic.
Chuey
is funny and he brought a lot of personality to the shoot, which was
great because we captured some serious and very funny moments. The
clothing also looked great on him right off the rack, looked very fitted
and dapper. It was a perfect collaboration because, here is Chuey an
African man or king with his crown wearing RuvaAfricWear, which embodies
the essence of Africa with the use of African designs and prints".
Credits:
Photography- BobbiLe Ndiaye www.bobbilendiaye.com
Creative Direction- Wunmi Falade @omofals
www.ruvaafricwear.com